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SEO may be the key to driving incremental business growth for you - Pivot Tree
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SEO may be the key to driving incremental business growth for you

seo manager using smartphone

SEO may be the key to driving incremental business growth for you

What is SEO?

SEO (Search engine optimization) is the process of optimising content to be discovered through a search engine
organic search result. This method could improve the quality and quantity of audiences that come into a brand’s
website from search engines like Google, Yahoo, Bing, etc. 

To drive traffic to an owned website, a brand would have to post relevant content according to the nature of the
business. However, it is crucial to include several key terms in the articles that sit in the website as this would more
likely push up the brand’s positioning to the top, ideally on the first page of a Google search.

Imagine that you have just opened a new health-focused restaurant and you have a well-designed website
but business is still moving rather slowly in the first couple of months. You start to wonder and explore ways to boost
the visibility of your restaurant, factoring in the limited  budget that you can spend on paid advertising. 

Implementing SEO may be the key to attracting new visitors to your restaurant as many business owners underestimate
its capabilities. SEO can help to grow website traffic and increase the chances of web visitors converting into
paying customers. 












How does SEO work?

From keywords in your website content, to backlinks on other sources directing to your website, there are various
approaches for your website to reach top search results on Google.

Two main approaches include on-page and off-page SEO. 

On-page SEO

On-page SEO involves putting out content on your website that can help to optimise page ranking. Popular search terms
associated with the nature of the content can be researched on through tools like Keyword Planner on Google and Semrush. 

For a better quality page ranking, your writeups should incorporate these popular search terms. Strong content in your
blogs/website pages with relevant keywords can help to boost SEO and drive traffic to your website. 

On page SEO involves optimising your website pages to improve search ranking and provide an ideal user experience.
Not only that, it also involves improving technical aspects such as HTML source codes, schema and meta tags.

When it comes to adding images, optimising image uploads and including alternative texts help with SEO. Including
internal links (links that direct you from one page on your website to another) will also boost page ranking.




















Off-Page SEO

Off-page SEO involves using methods outside of your website that helps to increase the ranking of your website pages
on search engines. Doing so would improve site popularity, relevance, trustworthiness, and authority.

Off-page SEO allows you to use several methods outside of your blog site that helps to boost the ranking of the
website pages on search engines. Doing these could improve the popularity of the site, gain trust from the audience,
stay relevant and show authority. 

A good example of off-page SEO include the use of inbound links. Such links are found in the content of other websites
and direct the audience to your website. Prominent websites that include inbound links and mention your brand can help
to boost traffic to your website. Your brand gains more authority when mentioned on other credible websites. Search engines
pick this up and rank your page higher.  

Hence, it is important to find opportunities to include inbound links. Engaging with guest bloggers about your brand
is one way of going about it. Once these articles are published, you can share these articles on social media platforms
to reach a wider audience, spread brand awareness and drive traffic to your website. 

A good off-page SEO strategy can help to achieve a greater reach for the website and improve page ranking.

What is the advantage of using SEO in your business? 

Living in the modern era, having a business website speaks a lot about the reputation of the company.
People measure the credibility of the firm based on the design and the content on the site

As mentioned previously, inserting keywords in the content creates a significant amount of difference as
the relevancy of the content would relate to popular search terms that audiences are looking for on Google. 

Organic marketing tool

In our current technologically advanced digital marketing environment, SEO still remains as one of the
most organic forms of marketing compared to social media or email marketing.

Targets quality traffic 

To be able to attract quality visitors rather than quantity is crucial. When your brand succeeded
in SEO and has a high page ranking, your webpage would appear at the top searching result
when your audience browses for something specific.

It is important for companies to provide in-depth information in the content because we want to be able
to answer every searcher’s query.

Conversion

Once a brand’s page ranking is high, the traffic to a brand’s website can increase. With consistently more
traffic flow comes an increase of potential customers to the brand’s webpage. This would eventually translate
to a growth in the number of leads and conversions. 

Increase brand awareness

As per mentioned before, if the strategies are being done right, then the ranking of your brand’s page would be
at the top result of the search engine. Therefore, it translates to more visitors to your webpage and eventually
this will raise brand awareness. 

Choosing to stay relevant the quick and easy way
may not be beneficial for the brand

There are a lot of proclaimed digital marketing specialists who have intent to scam consumer’s by link scraping and
filling tons of key terms in the article just to reach the top ranks.

Though the result may be rewarding, such actions may be subject to negative consequences as Google may inflict a
penalty on the brand owner or even blacklist the brand’s website.

To experience professional and trustworthy SEO implementation, feel free to contact us to understand more about SEO
and how we can assist in building up an effective webpage that is able to increase the visibility of your company
and your brand.



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